The digital display boards have been beneficial to boosting Nordstrom’s thriving loyalty program – which contributes to 50% of sales. It houses a tool that allows customers to interact with the store. This is a vital tool for their marketing strategy, as it captures and analyses data to understand customer preferences.

By implementing omnichannel interactive kiosks and digital display board solutions, we have created a seamless shopping experience. Self-service kiosks now create an immersive brand experience that lets customers interact on their own terms.

imageHOLDERS interactive kiosk solutions have also been designed to empower Nordstrom’s employees. The digital product databases encourage staff to convey their brand understanding and share their product knowledge with customers. Changing the dynamic of a sale from transactional to customer-centric, focusing on their customer’s needs.