Nordstrom is an American chain of luxury department stores. Also renowned for its successful worldwide online store. And despite global department store decline, Nordstrom is staying ahead of competitors. Their focus on customer-centric, omnichannel marketing has shown a revenue increase of $9.1 billion between 2007 and 2017.

It is well documented that the driving force behind the company’s growth is its digital transformation. Their online sales alone made up 30% of revenue in 2018. Digital innovations are continuing to prove fruitful for them when it comes to being recognised as industry leaders.

Nordstrom is an American chain of luxury department stores. Also renowned for its successful worldwide online store. And despite global department store decline, Nordstrom is staying ahead of competitors. Their focus on customer-centric, omnichannel marketing has shown a revenue increase of $9.1 billion between 2007 and 2017.

It is well documented that the driving force behind the company’s growth is its digital transformation. Their online sales alone made up 30% of revenue in 2018. Digital innovations are continuing to prove fruitful for them when it comes to being recognised as industry leaders.

The digital display boards have been beneficial to boosting Nordstrom’s thriving loyalty program – which contributes to 50% of sales. It houses a tool that allows customers to interact with the store. This is a vital tool for their marketing strategy, as it captures and analyses data to understand customer preferences.

By implementing omnichannel interactive kiosks and digital display board solutions, we have created a seamless shopping experience. Self-service kiosks now create an immersive brand experience that lets customers interact on their own terms.

imageHOLDERS interactive kiosk solutions have also been designed to empower Nordstrom’s employees. The digital product databases encourage staff to convey their brand understanding and share their product knowledge with customers. Changing the dynamic of a sale from transactional to customer-centric, focusing on their customer’s needs.

Benefits of Retail Kiosks

Drive Customer Footfall

Increase customer footfall with interactive retail displays.

Increase Dwell Time by 60%

Keep customers engaged and in store for longer.

Recapture Online Shopping Market Share

The rise in online shopping isincreasing at a rapid rate, with Covid-19 pushing a further surge in online sales.

Modernise In-Store Retailing

iPad and tablet retail stands to create a modern, customer-centric environment.

Increase Payment Choices

Give consumers the options on how to pay with iPad and tablet retail POS stands.

Stay Current

Technology is an important factor for consumers. iPad retail kiosks provide digital catalogue extensions.

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