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Why small businesses should invest in Interactive Kiosks

Initial costs of a self-service solution may seem steep, but once deployed it has been shown time and time again that kiosks quickly make a return on the investment, and some.

Author

Rosie Ellis

Published

04/14/22

Global sales of interactive kiosks — not including ATMs and food vending machines — reached an estimated $12.1 billion in 2021, marking a 14% gain over the $10.6 billion in 2020.

Why is this? Businesses are realising the financial benefits of investing in self-service and interactive solutions.

Launching or managing a small business is difficult, often cash flow is tight and workload is high. Additionally, the competition against large firms is tough, so small companies need to work even harder for their place in the market.

So, how does a small business compete with industry giants? They must remain profitable and create an experience that ensures customer retention. The best way to do this is hand over the control to customers with an interactive self-service solution.

imageHOLDERS kiosks are immersive, offer a contemporary and attractive aesthetic that can be tailored to be cohesive with the environment, ideal for visible digital signage and user-friendly. This is enticing to the 21stcentury customer.

Interactive kiosks are style AND substance. They are highly functional; self-service solutions will boost profits, improve efficiency, optimise efficiency, reduce staff workload and enhance the user-journey.

LOWER OPERATIONAL COSTS

Self-service kiosks can help you optimise operations by taking care of transactions, registration, check-ins – any repetitive task that can be automated. Labour is one of the largest overheads for small business, so this the deployment of an interactive touch-screen solution will be instrumental in cutting costs and boosting profits.

If you think that part of your user-journey can be automated, it probably can. Interactive kiosks can be integrated with software to streamline processes, payment devices, scanners, cameras, biometric readers, printers and so much more. Due to the modularity of imageHOLDERS kiosk design, multiple devices can be fitted to tailor the solution to your business’s requirements.

INCREASE REVENUE

Self-service kiosks boost consumer spending by 30%, and the self-service kiosk generated annual revenue is increasing YoY. Implementing a kiosk will help businesses boost revenue with consumer spending alone.

A clear and interactive screen displays the entire catalogue/menu for the customer to browse, giving the customer more autonomy to customise their order, whilst giving them more opportunity to view and purchase additional products or services. Upselling is made easy as digital kiosks are brilliant for displaying marketing signage and adverts to an engaged customer.

ONBOARD CUSTOMERS TO LOYALTY PROGRAM

Encouraging return visits is imperative to the success of small businesses. Loyalty programs are big drivers for customers to keep coming back, and kiosks make onboarding customers quick and easy. Plus, people feel more comfortable quickly signing up on a screen, rather than give their details to an employee at the counter, which seems inconvenient and time-consuming.

It is estimated that loyalty program members spend between 12% and 18% more per year than non-loyalty members. A kiosk will help sign up more people and keep them coming back for more.

Kiosks can print cards, scan QR codes or barcodes or the software can even be linked to their Apple wallet. Consumers love convenience, and a loyalty program that is automated on a POS kiosk is the ultimate convenience.

We estimate that the global sales of interactive kiosks will continue to climb, higher than the estimated $12.1 billion in 2021.  To compete with large chains that have rolled out self-service in 100s of stores, implementing a digital experience and interactive solutions is becoming non-negotiable for small businesses.

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Request a call with an account manager, make a general enquiry or download our brochure for more information. If you’d like to speak to us straight away, call UK: +44 (0)1202 892863 or USA: 1-888-858-9778. We look forward to hearing from you!

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