The Client

Dooh, formally Enigma, are a forward thinking experiential events company, specialising in interactive real time content management and production. They recently created an event at Waterloo Station for Skoda, a Czech automobile manufacturer founded in 1895. The event was themed around The Skoda Configurator, a publically operated augmented reality experience.

The Challenge

The starting point for the experience was the on-line app on a computer tablet. The computer tablet required a very secure tablet enclosures, which would keep the tablets safe, robust and be able to stand up to extensive use but look clean and appealing to use.

By combining  ingenious green screen video, secure tablet enclosures, a cleverly designed app and Europe’s largest advertising screen, the event would give commuters the chance to take part in a truly immersive experience.

Our Thinking

Dooh chose one of our more popular floor standing models, the Expo Freestanding Tablet Kiosk with Straight Graphic Panel. This enclosure presented the tablet and app at a perfect height and angle for ease of use and engaged the user by making the process straightforward.

Pete Thompson, Director, imageHOLDERS, said: “By utilising the security of the Expo kiosk, the tablet enclosures were able to be left unattended, but remain user friendly and stylish, blending seamlessly with the immersive experience to create a truly incredibly reality experience.”

The Result

With minimum explanation from the attendant promotional staff, passers by could configure their own Skoda Fabia. An easy step-by-step app captured their data and then took the user through the options available. The result was once the process was completed they could sit in a specially positioned car seat and see themselves sitting in the Fabia of their choice on Europe's biggest advertising screen. A perfect selfie opportunity and an ideal sharing experience. Not to mention a healthy addition to Skoda's potential customer database. The event was a huge success with a great many commuters and visitors enjoying the experience of seeing themselves up on the big screens in a car configured by themselves.

Click here to download the Skoda Case Study.

imageHOLDERS secure floor standing tablet enclosure chosen for major Skoda experiential event.
Floor standing tablet enclosure used in London Waterloo train station as part of Skoda experimental event.
imageHOLDERS secure floor standing tablet enclosure chosen for major Skoda experiential event.
Floor standing tablet enclosure used in London Waterloo train station as part of Skoda experimental event.
imageHOLDERS secure floor standing tablet enclosure chosen for major Skoda experiential event.
imageHOLDERS secure floor standing tablet enclosure chosen for major Skoda experiential event.
Floor standing tablet enclosure used in London Waterloo train station as part of Skoda experimental event.
Floor standing tablet enclosure used in London Waterloo train station as part of Skoda experimental event.