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Why self-service kiosks are a smart investment for restaurants

Takeaways, Fast Food and Quick Service Restaurants (QSRs) are increasingly taking advantage of self-service kiosks. In fact, it’s becoming an expected feature by customers.

Author

Rosie Ellis

Published

10/21/21

Kiosk technology makes it easier for customers to order and pay for their food themselves, whilst staff can be relocated within the business, improving overall efficiency.

As a result, self-service imageHOLDERS boost revenue, increase efficiency and improve the user journey.

4 reasons why self-service imageHOLDERS are a smart investment for QSRs

1 Efficiency

By passing over the ordering and payment steps of the business to the customer, they are freeing up staff time to fulfil other jobs in the business. Self-service has been proven to be faster than ordering manually, thus boosting efficiency more. This means they can get more orders within a shorter amount of time.

2 Upselling

The clear and intuitive display of an imageHOLDER means that the customer has a view of the entire limited menu. Customers are more inclined to spend more without the felt time pressures when ordering at a till with a queue behind and a staff member waiting for their order. Plus, the screen gives the restaurant the opportunity to upsell with add-ons and sides.

3 Customer Experience

The customer experience is improved when the customer feels in control. The self-service imageHOLDER is intuitive, accessible and easy to use give the user an overall simple and enjoyable experience.

4 Automation

The kiosk can automate ordering, payment and sending orders to the kitchen. This can also update stock in real-time, meaning there is no disappointment when it comes to ordering meals as they can be taken off the digital menu. The completely automated process boosts efficiency of the entire business.

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