Why self-service kiosks are a smart investment for restaurants
Takeaways, Fast Food and Quick Service Restaurants (QSRs) are increasingly taking advantage of self-service kiosks. In fact, it’s becoming an expected feature by customers.
Author
Rosie Ellis
Published
10/21/21
Kiosk technology makes it easier for customers to order and pay for their food themselves, whilst staff can be relocated within the business, improving overall efficiency.
As a result, self-service imageHOLDERS boost revenue, increase efficiency and improve the user journey.
4 reasons why self-service imageHOLDERS are a smart investment for QSRs
1 Efficiency
By passing over the ordering and payment steps of the business to the customer, they are freeing up staff time to fulfil other jobs in the business. Self-service has been proven to be faster than ordering manually, thus boosting efficiency more. This means they can get more orders within a shorter amount of time.
2 Upselling
The clear and intuitive display of an imageHOLDER means that the customer has a view of the entire limited menu. Customers are more inclined to spend more without the felt time pressures when ordering at a till with a queue behind and a staff member waiting for their order. Plus, the screen gives the restaurant the opportunity to upsell with add-ons and sides.
3 Customer Experience
The customer experience is improved when the customer feels in control. The self-service imageHOLDER is intuitive, accessible and easy to use give the user an overall simple and enjoyable experience.
4 Automation
The kiosk can automate ordering, payment and sending orders to the kitchen. This can also update stock in real-time, meaning there is no disappointment when it comes to ordering meals as they can be taken off the digital menu. The completely automated process boosts efficiency of the entire business.