Tablet Adoption Keeps Growing, Is Your Business Ready?
As predicted in 2013 the adoption of tablets in a range of different business sectors has increased significantly, as many businesses compete to engage consumers in the digital environment or utilise tablets for business operations.
Tablet technology adoption, particularly within retail, has shown a definite increase over the last two years. It will continue to grow at a fast rate as retail outlets compete with the online shopping experience by investing in digital marketing strategies to entice consumers back in-store.
Many businesses and especially retailers have come to realise that implementing digital consumer engagement strategies, that include installing tablet kiosks in-store, provide a great opportunity to maximise sales by combining the in-store and digital shopping experience. There are a variety of ways retailers can use tablet technology to support their business goals; on the sales floor, behind the counter, or in the manager’s office – tablets help store personnel rise to the challenge of a new, connected generation of customers.
Shopper behaviour is continually changing and retailers must adapt quickly to retain consumer loyalty and attract new customers. Consumers have come to expect a high level of technology based interaction designed to improve their shopping experience through intuitive, user friendly and responsive platforms. Many large retailers such as Marks & Spencer have already embraced the future of tablet technology in the retail environment via tablet enclosure kiosks, and understand how they can capitalize on digital marketing opportunities to increase customer engagement and ultimately sales.
Choosing the right tablet for your business
With the fast adoption of iPad and tablet technology it’s an important time for businesses to consider the best tablet solution for their specific needs. iPads and other tablets remain primarily designed for consumers focusing on media consumption, and not workplace productivity or business enterprise needs. Unlike other tablets in the market the Microsoft Surface and Surface Pro range has been designed specifically with business enterprise in mind.
Surface Pro 3 features includes:
- a larger 12-inch screen
- better aspect ratio to accurately display desktop apps
- power of a laptop with the flexibility to choose processor configuration to suit business needs
- security features
- full-size USB 3.0 port and microSD card slot
- optional keyboard accessory
- business related apps
- and soon to be running the new Windows 10 operating system (launching 29th July 2015).
The Microsoft Surface Pro 3 tablet is a great candidate to help businesses achieve their digital needs – whether increasing customer engagement or improving business operation efficiency.
The future of the tablet kiosk market
Digital display stands that feature tablet kiosks will have an ever increasing presence, both in our workplace and in retail environments, with no sign of slowing down. Once a decision has been made to incorporate tablet technology into your business strategy it is important to protect that investment. The next step is thinking about the best way to get your tablet out there for consumers to engage with or for employees to utilise, by choosing the best tablet enclosure for your business.
Choosing the right tablet enclosure kiosk for your business
imageHOLDERS can help, we design, develop and manufacture tablet enclosure kiosks for the entire Apple iPad range and the majority of Windows and Android based tablets on the market.
For instance, we have developed the perfect enclosure for the Microsoft Surface 3 and Surface Pro 3 either with or without the keyboard accessory. The Shell+ is one of our most secure tablet enclosures made from powdercoated steel and comes complete with an integrated locking system. It’s versatile and can be directly wall mounted, or attached to one of our floor stands or counter mounts. Installing a tablet with the Shell+ is quick and easy, it provides a continuous power supply and has the option for device integration, all whilst maintaining a sleek and elegant style.
Clients that have enjoyed imageHOLDERS’ Microsoft Surface Tablet Kiosks include Chevrolet and Johnson & Johnson.
Get in touch with our team today who would be happy to discuss your business requirements by emailing [email protected] or calling +44 (0) 1202 892 863.