imageHOLDERS: RetailEXPO 2019
POS Kiosks
A popular topic during RetailEXPO was point of sale kiosks. An increasing number of businesses are choosing digital kiosk solutions to connect their customers with the brand and create a customised retail experience.
Not only are self-service and POS kiosks customer-centric, but they also increase staff efficiency. By improving ordering accuracy they reduce costly errors. Additionally, several stands at this year’s RetailEXPO used POS kiosks with specialist loyalty scheme software as a successful way to retain customer loyalty.
Omnichannel
Omnichannel touch screen kiosks continue to grow in popularity, with multi-channel retailing eliminating the online vs in-store divide. Global brick and mortar stores have invested in omnichannel solutions to increase sales both in store and online. With three billion people connected to the internet, omnichannel self-service kiosks are a future-proof way for shops to keep up with evolving consumer behaviour.
Interactive Kiosk Technology
During the event, many companies demonstrated how their retail company benefits from interactive tablet kiosks. Some stands such as HP Intel, integrated virtual reality technology to engage visitors. Their VR technology allowed people to browse real-life grocery stores. Interactive kiosk technology is a stylish way to provide customers with quick access to brand and product information. See how McDonald’s used iPad kiosk tablet enclosures from imageHOLDERS as communication and entertainment kiosks.
This year’s event demonstrated that retail technology is evolving at a rapid pace. The rise in businesses investing in technological solutions demonstrates how important it is to keep up with consumer behaviour. More than ever, people are looking for experiences when they shop and interactive touch screen kiosks are a flexible and stylish way to engage customers.
To find out more about how kiosk manufacturers, imageHOLDER’s could assist your retail business in its customer-centric strategy, contact our team today on +44 (0)1202 892863 or send your enquiry to [email protected].
