How will the Events Industry reopen safely and efficiently? We have the solution.
The events industry has been hit hard by the coronavirus and, since events are a proven vehicle for spreading the virus, the future of the industry was uncertain. Now, the green light has been given for events to start planning their return soon, but adaptations will need to be made. We take a look at how technology will support and safeguard the events industry.
Author
Rosie Ellis
Published
04/08/21
Kiosk technology can assist the events industry in multiple areas, from visitor management and access control to hospitality and wayfinding, ensuring every step of the user journey is efficient, safe and helps boost the overall revenue of the event.
Visitor Management & Registration
Kiosks can use an interactive display, barcode or QR scanner or even biometrics such as facial recognition to check in guests that have previously signed up in advance of the event, or bought a ticket which is a physical copy or shown on a smart phone.
The interactive kiosk can also be used for registration at the event. This is ideal for lead generation for future marketing or events and is helpful for contact tracing should this be required.
Access Control
Staff can efficiently sign in via an interactive kiosk solution. This helps companies keep track of time and attendance and removes the need for extra security staff.
Access Control kiosks are highly secure, using personalised pin codes or QR codes for signing in or biometrics such as facial scanners or fingerprint scanners.
Hospitality
Kiosks for hospitality helps reduce queues and boosts revenue, whilst providing a fantastic user experience.
The kiosks can be used as self-service for food or drink orders or self check-in for accommodation.
Kiosks can also be used for staff for stock checks, used at check out and for seating guests via a booking system; our Dock & Lock solution can be used on the move.
Wayfinding & Digital Signage
Large display screen kiosks are ideal for digital signage and helping guests find their way around large events.
Interactive screens are perfect information points, to reduce face to face contact and reduces the need for increased customer service staff.
Our Totem range is best for digital signage.
Retail
To boost revenue, event companies may want to sell merchandise within the event. Kiosks can be used for self-check out or used by staff to help make a sale.
If the event has multiple different retail stands, all can use kiosk technology to track sales and revenue, whilst providing self-checkout options.
This helps reduce queues, increases sales and provides invaluable data to the events organiser.
Key Benefits of Kiosks for Events
Health & Safety
Visitor Management can provide temperature checks with fever camera technology. Hand sanitiser dispensers can be installed along with QR codes for track and trace.
Reduce Queues
Efficient visitor management and self-service kiosks can reduce queues not only on entry but also inside the venue.
Boost Revenue
Improving efficiency and productivity whilst providing more opportunity for impulse buys will increase the overall profits of the function.
Increased Security
Highly secure access control kiosks will ensure that the event is safe and secure. Visitor management kiosks can refuse entry to anyone who hasn’t bought a ticket, signed up or is showing a fever.
Positive Customer Experience
Kiosk solutions will make the event more efficient and therefore there will be no disgruntled customers in long queues. Intuitive interactive solutions are also brilliant for improving the user journey.
ADA/DDA Compliant
iH kiosks are all inclusive; they are ADA and DDA compliant. Braille, headphone jacks and voice control can be incorporated into your kiosk solution. It can also be deployed at different heights.
Easily Share Information
Digital Signage improves the user journey by making communications and instructions easy for customers to follow. Interactive kiosks can be used as effective information points.
Lead Generation Tool
Registration and feedback/survey kiosks gather invaluable data for reporting and sign up contacts for future marketing communications or event information.
Contact Tracing
Visitor Management kiosks will have the data of all the people in the event, plus booking systems can show where customers were sat. This is ideal for contact tracing if required.