Blog

How to Display a Product Effectively at ICE Totally Gaming

ICE Totally Gaming is the event of the year for all gaming solution providers, welcoming over 30,000 people expecting to generate a total £1.9 million by showcasing their services and products. From Betting to Bingo, suppliers exhibit to compete with over 500 other exhibitors from 150 countries. So – how can you make your product stand out from the rest?

Make potential customers come to you

The key to a successful exhibition is to lure your audience in, keep them there and convert them to a customer. The first step to get customers to visit you is to stand out and be different from the rest! Customers need an incentive, such as an interactive experience with your product, game or loyalty scheme.

Using tablet kiosks at ICE or any exhibition makes these incentives possible, and are a cost effective and multi-use option for most businesses. Whether you’re in the lottery, betting or mobile industry exhibiting at ICE, your product requires a screen to use it, so what’s better than bringing your service to the customer in the easiest way possible?

Showcase your product with an exhibition iPad stand

Use exhibition iPad stands to show off digital brochures or give your customers the chance to use your product at ICE. Switch in-between promotional material, product testing or surveys with ease, and as soon as they consider you, capture details at the touch of a button! Tablet exhibition stands are easily transportable, so can be used time and time again at the office or at an event.

Engage with a game

Create an interactive game for the tablet, giving customers the ability to use your exhibition kiosk and have fun! Run a competition such as a raffle or a quiz, which will encourage players to stay longer at your stand and leave information with your sales team to win a prize.

Open the lines of communication

Encourage customers to tweet and interact at the event using your tablet enclosure. At such a technology focused event such as ICE, a reliable Wi-Fi connection to communicate can be hard to find – but not at your exhibition stand!

Entice visitors with a monetary or product incentive
Consider a tablet floor stand with a graphic panel to advertise your incentive both onscreen and off. Then, entice them to sign up to your mailing list or more by offering voucher codes or discounts for any future purchases with you!

If you can’t bring the product to the people, bring the experience to them instead. Create an online visualisation of your product and display it using your tablet kiosk for users to interact with so they can grasp its capabilities and more.

Learn more about our exhibition iPad and tablet stands at imageHOLDERS, which can be designed bespoke with custom device integration such as ID scanners, receipt printers and more. Get in touch with a member of the imageHOLDERS team on +44 (0)1202 892863 (UK) or +1 877 450 2172 (US) or email [email protected].