The Future of Shopping Series: A Summary
Over the past few blogs we have looked at the following topics:
- Omnichannel
- Retail technology
- The iGeneration
- Online shopping
These areas all have one thing in common, technology. From omnichannel to the iGen, all aspects of retail are having to adjust their methods with the increase of technology. With online shopping now providing price comparisons, and the iGen looking for an experience with their shopping, retailers must adapt.
The future for retailers isn’t a gloomy one, it’s an exciting time to be part of the retail industry as it adapts to the future shopper, whomever they may be. With online retailers moving towards bricks and mortar, and online shopping being done instore, its safe to say that anything goes with retail.
To read more about these topics, check out our previous blogs in the series.
The Latest Buzz Word in Retail…Omnichannel
Ultimately, omnichannel removes online vs in-store thinking and focuses on creating a cohesive retail strategy across all platforms from mobile, call centre, online and in-store to create the optimum customer experience.
The Futuristic Shopping Experience
It used to be that the shopping experience seen in films such as The Minority Report, was something that only existed in sci-fi movies. Combining the seemingly futuristic eye scanning or facial recognition technology with online style marketing strategies no longer looks so far fetched. We look at what else is coming our way in the not too distant future…
Forget Millennials, What About the iGen?
Retailers can no longer solely focus on millennials as the future but need to think even further ahead and consider the expectations of future customers the iGen, especially with an estimated $44 billion in annual spending generated by Generation Z.
Online Shopping: From Clicks to Bricks
2016 was the year of retail bankruptcy, from BHS to Austin Reed, and 2017 doesn’t seem to hold any more promise. In April 2017, several retail stocks hit new lows, including Urban Outfitters and American Eagle and Ralph Lauren has announced the closure of its flagship US store on Fifth Avenue. The future of bricks and mortar stores is looking precarious.
Retail Business Technology Expo is being held at the London Olympia on the 8th and 9th May 2017. If you would like to visit imageHOLDERS exhibit, please click here to sign up for your ticket.
imageHOLDERS specialise in tablet kiosks and device integration, ideal for retailers and self-service industries. For more information call +44 (0)1202 892863 (UK) or +1 877 450 2172 (US) or email [email protected].
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