How to Maximise Retail Sales This Christmas

With only 4 weeks left until Christmas day, retail stores are rolling out their festive ranges in the hope to dominate the market this season. The UK expects a solid growth in holiday spending to reach £79 billion this year, a clear indication that people want to spend – but how do you stand out amongst the rest to maximise your sales?

Move from multi-channel to omnichannel

A report by Criteo in 2016 found that 50% of all UK retailers are on mobile. Shoppers like to research and buy via a variety of channels, including web, mobile, social media, email and physical stores. In fact, 65% intend to look at items online first and then go and purchase in store.

It’s vital to make all channels consistent in their pricing, promotions and any other strategies so that customers have the same experience at each stage in their journey.  iPad retail stands are an efficient way to make these channels blend, and introduce the ease of web browsing into your store. iPad retail stands allow customers to research and view your products, including stock checking, price checking and sharing to their social media, creating an omnichannel experience to make their shopping experience that bit easier amid Christmas panic. Whilst they browse, promote your products with related items, discounts and Christmas promotions!

A rise in demand doesn’t necessarily result in a need for extra staff

Most customers will plan to buy gifts 1-6 weeks before the big day, creating a huge demand in a short period of time. Most stores will need more staff to process purchases, prevent long queues and improve the in-store experience. ePOS kiosks can process purchases quickly and efficiently and can be placed anywhere in your store, making them the most effective alternative to extra staff.

We design and manufacture custom kiosks with devices such as a barcode scanner to scan products and vouchers, and receipt printers. Introduce retail POS systems to save money on rising staff costs, cut queues and allow your business to process more transactions. Plus, their versatility means they can be used all year round to promote different campaigns and save time.

Simplify the purchasing journey

Argos is the perfect example of a retail store that simplifies the customer journey using iPad retail stands. By allowing customers to research products, check stock and purchase with the touch of a button, it cuts down browsing time and makes the journey more efficient. Eliminate the painful process of rummaging for the right size and let your customers browse your entire collection to ensure they don’t leave empty handed.

Promote Christmas Resources

Use iPad retail stands to offer your customers Christmas resources such as guides on what to buy. Perhaps your website has a resource such as ‘gifts for dad’ linking to relevant category products– this can also be presented in store on a kiosk to ensure customers get the help and inspiration they need!

Animate your signage

With Christmas offers galore, ensure yours doesn’t get left by the wayside. Use iPad retail stands and digital displays to modernise store displays and promote changing offers both online and in store, again enhancing the omnichannel experience.

Maximise retail sales this Christmas by taking advantage of the resources you may already have. Streamline your omnichannel strategy, avoid the costs of extra staff and promote Christmas sales with ease using our range of iPad retail stands and POS systems. Get in touch with a member of the imageHOLDERS team on +44 (0)1202 892863 (UK) or +1 877 450 2172 (US) or email [email protected] for more information.