3 Ways VR Can Work for Your Business
What is Virtual Reality and Augmented Reality?
Virtual Reality creates a simulated environment using computer technology, which places the user inside of the environment. Augmented Reality is where digital information is integrated within the user’s environment in real time.
Commercial technology has worked to integrate Virtual Reality (VR) and Augmented Reality (AR) into viable business models. With Apple’s release of the iPhone X, they showcased their latest feature Animoji, which uses AR to transform the user into an emoji, similar to the capabilities shown in Snapchat filters.
From McDonald’s happy meal boxes turning into VR headsets, to Netflix VR transforming your living room into a movie theatre, VR is being used to enhance existing products.
VR isn’t Just for Consumer Technology
While virtual reality has seen a rise in demand from consumers, businesses are also taking note of the possibilities which investing in virtual reality business applications present. Companies like real estate agents which require vast travelling to show multiple houses to one client, can use virtual reality to enable multiple tours within one office. By offering virtual reality to house buyers, second viewings can be easily arranged, and comparisons of different properties undertaken within minutes.
Two different styles of technology, both equally capable for working for consumers and businesses alike.
3 Ways VR Can Work for Your Business
From virtual reality training to virtual prototyping, we take a look at 3 ways virtual reality can be used for business applications.
1.Virtual Reality Training
Uncomfortable chairs, weak coffee and never enough biscuits- whilst most training days aren’t this bad, they do require multiple members of staff to take a day off from working to attend a training day. From hiring a venue to travel costs, training days are painful for most involved, including the finance department.
Virtual reality training enables businesses to train staff in a cost-effective manner. VR headsets can be sent to offices instead of organising a training day which takes multiple members of staff away from their jobs.
VR training uses a highly visual approach which aids with learning, memory and presents accurate and realistic simulations. From retail staff to first responders, VR can enable users to learn from their mistakes in a safe environment without fear of repercussions. A safe and cost-effective way of demonstrating how to de-risk environments.
2. Virtual Prototyping
Now here’s one to make design and sales happy- speeding up the time between concept, design, production and delivery.
Virtual reality prototyping enables a concept or prototype to be shown to multiple key decision makers in one meeting, with real time changes being made to reflect feedback. One meeting can ensure a final solution is found, even when the original concept has been completely changed.
Dependent on the business model, this could vastly reduce the lead time for custom design solutions, with VR development meetings replacing traditional meetings which require multiple sessions to review new versions and make further changes.
3. Virtual Reality for Meetings
Virtual reality meeting rooms may sound like something from a sci-fi movie, but the reality is far more accessible. VR meetings would allow for remote meetings to progress far more productively, connecting offices across the world.
The majority of remote meetings report difficulties with participants talking over each other, being unable to take visual cues and struggling to build relationships via phone calls. Virtual reality allows for remote meetings, whilst eliminating these difficulties by creating a virtual meeting room where all attendees are present.
Virtual reality business meetings can allow for virtual site inspections without the necessity to travel. There is also the opportunity to provide VR experiences to enhance the message of the meeting, similar to the way Audi showcased their new Q7 with a synchronized VR experience.
Virtual reality offers a variety of benefits, from training to prototyping. It’s not a futuristic technological advance we can’t physical experience, it’s available from high street retailers and is becoming highly immersed into daily life. Pokemon Go anyone?
Browse a range of iPad and tablet kiosks online and look at ways you can change the dynamics of your business with our innovative solutions today. For more information, get in touch with the imageHOLDERS team by calling +44 (0)1202 892863 (UK) or +1 877 450 2172 (US) or email [email protected].