Blog June 09, 2016
4 Ways Tablet POS Systems Increase Sales in Fast Food Restaurants
Increase customer retention and streamline processes with tablet kiosks. Find out how tablet POS systems are increasing sales with the imageHOLDERS blog.Read
Fast food should be fast, right? It’s in the name. Fast food restaurants often need to accommodate heavy footfall and this can be easily managed by the implementation of a self-ordering system. A fast food ordering kiosk gives the customer control of their order, encourages more engagement with the interactive menu and, with the entire menu to peruse on the touch screen ordering system, the customer is more likely to buy more. Self-service kiosks are the future of fast food – giving more availability to in-house staff to manage other tasks.
Incentivise customers with touch screen ordering systems.
Upsell with ease
iPad POS systems in restaurants see orders of desserts and appetizers increase by 30%
Halve customer wait time by implementing a self-service kiosk
A recent study by the University of Oxford revealed there is a 92% chance that fast food service will become completely automated. Alongside this restaurant chains are looking to future-proof themselves with entirely unmanned front of house secure tablet kiosks this year.
From McDonalds to Panera Bread, fast food restaurant chains are recognizing this evolutionary potential and starting to reap the benefits. These include streamlined production and payment processes, increased customer satisfaction and ultimately an increase in business revenue.
Consumers would rather use an electronic payment system
Say self service kiosks in restaurants are a factor in choosing restaurants
Increase in orders of desserts and appetizers when using an iPad POS system
Less wait time in a fast food restaurant that uses self-ordering kiosks
Tablet kiosks with card readers are driving an increase in revenue for fast food restaurants, despite cash historically being the preferred method of payment. The innovation of integrated card readers, such as the Integrator Pro 10 countertop tablet kiosk, combined with user friendly software, means customers can view the restaurant menu, select and securely pay for their order. Added benefits include the option to check special offers and redeem their restaurant loyalty points – all at the touch of a button.
The key to an efficient restaurant is consistent and timely communication. Within seconds, preparatory staff, cooks and servers can view current restaurant orders and keep up-to-date on stock levels. Management can collect critical data about customer habits, while reviewing daily targets.
Many fast food restaurants are installing more self-serve tablet enclosures than manned checkouts. This is predominantly down to their size and cost-effectiveness; they cut queuing times, prevent ‘walkaways’ and result in more orders. Panera Bread in Boston claims that 60% of their lunchtime transactions come from tablet kiosks, which is a similar turnover for a daily drive-through at other more advanced fast food restaurant chains.
Most importantly, cutting queuing times produces fresher food and the more a customer enjoys their meal, the more likely they will return.
Tablet enclosures empower consumers to control their fast food restaurant experience securely and in their own time. Touchscreen lovers like Millennials are the first to embrace this change to electronic processing, with one restaurant manager reporting a pattern of complete avoidance of manned stations, even if the self-serve kiosks have a queue!
Tablet and iPad kiosks can entertain customers whilst they wait for or enjoy their meal. Installed around eating stations, children and adults can play games, surf the web and check social media. This makes for a fun and interactive experience and enhances the ‘special occasion’ association children have with going to a fast food restaurant.
imageHOLDERS has installed leisure tablet enclosures for a large fast food chain, which resulted in increased revenue due to longer customer retention times and the implementation of small adverts promoting desserts.
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